For this project, I wanted to design for a product I actually use and know is a trustworthy product. I’ve used Tide Plus Bleach for years and have had only success with it, so it was an easy choice.
After studying the bottle packaging’s liberal use of color, I decided the image of a rainbow spiral would be the main focus to emphasize that this product is safe on colors.
Since Tide Plus Bleach is an alternative to regular Tide, I decided using the blue color from the Tide logo instead of the orange would further that idea. Finally, I wanted to take Tide Plus Bleach over to Tide Dry Cleaning to create an ‘Advanced Dry Cleaning’ brand that used the same design elements as the advertising.