For this project, I wanted to design for a product I actually use and know is a trustworthy product. I’ve used Tide Plus Bleach for years and have had only success with it, so it was an easy choice.
During conceptualization, I looked at the bottle packaging a lot and fell in love with the liberal use of color. Using that as a starting point, I had an image of a rainbow spiral shape in my head and decided to make that the main focus. Since Tide Plus Bleach is an alternative to regular Tide, I decided using the blue color from the Tide logo instead of the orange would further that idea. Finally, I also wanted to take Tide Plus Bleach over to Tide Dry Cleaning to create an ‘Advanced Dry Cleaning’ brand that used the same design elements as the advertising.